The limits of purpose-driven approach to business and products Sunday, March 25
Why did Netflix abandon its big heart mission?
According to the company, Netflix currently has around 100 million subscribers, i.e. different paying customers. Some of them have kids and spouses, too. That makes probably around 250 million different profiles. And the magic of Netflix is, so they claim, that all of them provide a personal experience. You can read about the numerous technical ways, and really interesting ideas on personalization technology on the Netflix Techblog on Medium.org. But then again, so many people feel like me, and ask: Why did Netflix abandon its big heart mission?